When it comes to any kind of software, there are usually free and paid versions of each one. As for the survey creator software, the same concept applies because we see both paid and free web survey software released by the same company. What is the point to this? Everyone knows that people will try anything that is free rather than pay for it. So, when it comes to marketing your own software program, it is better to release a free version at the same time. This will serve as a magnet to customers who are not yet sure about the purchase. Since the free use means no financial risks, they are more likely to give it a try. The theory behind this is that, once they feel they like the program but are constrained by the limitations normally associated with it, they will decide to upgrade to the paid version later on. Although there will be some thrifty people who will continue to avail of the free services forever, there will be others who will see the advantages of upgrading and do so.