How does a website illegitimately raise in ranking on search ranking? By using ‘black hat’ seo (search engine optimization) a website operator can fool the search engine algorithms to boasts it search results presents. One way is to use content that is read by the search engine crawlers, but not human users. This can be done in a number of ways. One way is hiding text on the page by making it that same color as the background. Placing the text in a portion of the website that is off screen is another way to hide the text. Text can even be hidden in portions of the html code in which the site is written. These methods can get your site banned from the search engine and are not recommend.
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