You may begin to realize that there is only so much cleavage you can show before one the networks or protesters begin to riot outside your establishment. What can be the jump start to any business that is trying to break out in the open? Not gets people in the door like free stuff, especially if the free stuff is things that the people will really use. Are the half clothed woman in your advertisements are not working, or your catchy jingle just isn’t catchy enough. Even thou any publicity is good publicity, I doubt you would want the aftermath associated with a disaster. There is an answer to gaining the publicity you would like to attain, without the stress of a disaster, and it can be as easy as distributing your promotional items.